Senior product designer creating vibrant, human-centred digital experiences that people love to use

I have experience delivering high-impact work for leading consumer startups and household names. I’ve been designing and building digital products for 13 years. Currently working remotely for GoHenry.

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About me

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Recent work

All work
AI Chat: Shipping Acorns Early & GoHenry’s First Money Skills Assistant

AI Chat: Shipping Acorns Early & GoHenry’s First Money Skills Assistant

Product design

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Cuckoo Mobile App: Empowering Customers to Manage Their Broadband

Cuckoo Mobile App: Empowering Customers to Manage Their Broadband

Product design

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Cuckoo Rebrand & Digital Experience Overhaul

Cuckoo Rebrand & Digital Experience Overhaul

Product design

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Flock: Designing a Unified CRM Tool for Customer Service

Flock: Designing a Unified CRM Tool for Customer Service

Product design

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Yolk: Building a Scalable Design System for Cuckoo

Yolk: Building a Scalable Design System for Cuckoo

Design systems

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Join: Designing and Optimising Cuckoo’s Sign-Up Journey for Growth

Join: Designing and Optimising Cuckoo’s Sign-Up Journey for Growth

Product design

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Nottingham Serif: A Custom Typeface Celebrating Independent Culture

Nottingham Serif: A Custom Typeface Celebrating Independent Culture

Side projects

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MNML: Designing a Mobile-First Experience for a Trend-Driven Fashion Brand

MNML: Designing a Mobile-First Experience for a Trend-Driven Fashion Brand

Product design

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Website Carbon: Designing the World’s First Website Carbon Calculator

Website Carbon: Designing the World’s First Website Carbon Calculator

Brand identity

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Rab: Driving Brand Growth and Redesign

Rab: Driving Brand Growth and Redesign

Product design

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Experience

Senior Product Designer

GoHenry & Acorns Early, October 2025 - present

  • Working within the Acorns family, embedded across Core Banking and AI & Education teams.
  • I lead experience design for essential banking journeys for parents and children, balancing usability, trust, and regulatory requirements.
Fintech
App
Design systems

Lead Product Designer

Cuckoo, April 2025 – October 2025

Senior Product Designer, October 2021 – 2025

  • Early team member at Cuckoo (employee #18, designer #2), a challenger broadband startup aiming to be the UK’s most loved internet provider.
  • Designed and maintained Cuckoo’s design system (Yolk), while leading design efforts across front-end and customer-facing digital experiences.
  • Currently designing Cuckoo’s new mobile app, customer Account portal, and supporting ongoing marketing website updates.
Startup
App
Design systems

Senior UI Designer

John Lewis, October 2023 - January 2024

  • Senior UI Designer for John Lewis’ highest-traffic e-commerce area (Product Listing Pages), leading customer experience enhancements in collaboration with cross-functional teams.
  • Departed at end of probation following invitation to return to Cuckoo after previous voluntary redundancy.
User testing
Research
Design systems

Senior UI/UX Designer, Wholegrain Digital, June 2018 - September 2021

UI/UX Designer, Pixel Union, January 2018 - June 2018

Digital Designer, Rab & Lowe Alpine, June 2016 - January 2018

Graphic Designer, Attitude Design, September 2013 - January 2016

Education

Falmouth University, MA Graphic Design, 2019 - 2021, Distinction

Chelsea College of Art, BA Fine Art, dropped out

Central Saint Martins, BA Architecture (RIBA), dropped out

Recommendations

I've had the pleasure of working with Al since last July, and he's been an outstanding mobile designer throughout - always collaborative, with a sharp eye for detail and a constant focus on delivering the best user experience. He’ll be a huge asset to any team lucky enough to have him.

Tendai Moffatt

Principal App Developer

Al's creativity and attention to detail are unparalleled. Working with him on our digital product design was an absolute pleasure. He has a unique ability to translate complex ideas into simple things.

Jem Wakeman

Head of Product Design

Alex is a top notch designer who I would name amongst the best I have had the pleasure of working with. A natural creative with a great sense of space, typography and composition. He is positive, honest and hardworking. A great guy to have around. I highly recommend him.

Matt Davies

Brand Consultant

Say hi! 👋

Let’s make something cool together

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Email me