Rab is a leading British outdoor brand renowned for pioneering down insulation. During my tenure as Lead Digital Designer, I led two full redesigns of Rab’s online presence alongside work at Lowe Alpine.
My focus included rebranding, conversion rate optimisation, UX research strategy, UI design, and content strategy. Over two years, these efforts contributed to a 50% year-on-year increase in online sales.
In addition, I took all studio photography and supported model screening, content editing, and marketing collateral for e-commerce distribution.
While I don’t have discovery or testing visuals to share, the final outcomes significantly boosted Rab’s digital performance and brand presence.
