MNML is a Los Angeles–based fashion label known for quickly turning the hottest trends into must-have pieces.
As part of the Pixel Union design team, I helped create a new mobile-first e-commerce experience tailored to MNML’s largely social-driven audience—over 80% of users arrive via platforms like Instagram.
To ensure the site felt native to these users, we focused on seamless integration of familiar UI patterns: intuitive iconography, strategic element placement, and scrollable product carousels optimized for mobile browsing.
While I’m unable to share discovery artifacts or user testing data, the final product delivered a sleek, engaging shopping experience that aligned perfectly with MNML’s brand and user expectations.
